You are munching your most loved hot hot crispy samosa, while checking your emails on mobile, you receive an email from your favorite e-commerce site and you spot your chosen “jeans” which you have been looking for some time now, is available at a steep discount. You were following that “jeans” on web and social for quite some time and always wished you get some discount on it. You had seen ads of it in your social networking and media sites and were always thought of buying it. You had in fact added it into your shopping cart but always felt it to be expensive.
You click the link in the email and see some nice photos of it and also some more suggestions based on your interest and find more attractive options.
You call you friend and tell the same but your friend has not received any such email or see any reduction in price or discounts on the site.
You are provoked more to buy it immediately as you do not want to lose the opportunity and don’t want to risk the out of stock scenario.
You go ahead get you credit card and buy it immediately. WOW, that’s the feeling you get and you are excited about your purchase for the next party you are going to have over the weekend. You feel thankful to the e-commerce site to give, only you the discounted price and feel great about your quick decision to purchase. You quickly share and tweet about your purchase and your friends are liking it.
WHAT HAPPENED BEHIND THE SCENES?
- How your favorite e-commerce site knew you were looking for “jeans” from quite some time now?
- How could only you could get the email and the discounts?
- How could you see more suggestions and options which you had tried searching but could not get?
Adobe Marketing Cloud is one such solutions which is the answer for above questions.
Lets suppose, e-commerce site was using the Adobe Marketing Cloud to achieve this. Here is how they must have used different tools available in the suite.
Adobe Audience Manager consolidate audience information from all available sources and create profiles of audience segment to send email only to you.
Adobe Campaign used analysis done by Adobe Social and Audience Manager to send you a personalized email. Adobe Target and Personalization provided you with more suggestions and compelling offers and options.
You shared your purchase through social sites and the e-commerce site could do more promotions based on the links and shares and could get more people know about the purchase and could listen to the social activity using Adobe Social.
Nice looking website and all the graphics, content along with the personalized options were hosted on Adobe Experience Manager.
Adobe Media Optimizer helps e-commerce site to get maximum return on their investments.
e-commerce site benefited by acquiring the customer by providing a good experience and it can go a long way retaining the customer.
It helped converting a potential user to a customer and sold the product and also received a good follow on social networking sites, which can only lead to more users getting converted to loyal customers.
It is very important to not just reach customers but also need to know them and Adobe Marketing Cloud solutions helps in the same.
Adobe Marketing Cloud is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance. Adobe Marketing Cloud includes a set of analytics, social, advertising, media optimization, targeting, Web experience management and content management aimed at digital marketing.
It is the most comprehensive & integrated marketing solution for digital marketers.
Adobe Marketing Cloud Solution consists of –
- Adobe Analytics
- Adobe Audience Manger
- Adobe Campaign
- Adobe Experience Manger
- Adobe Media Optimiser
- Adobe Primetime
- Adobe Social
- Adobe Target
We will explore each product in detail in upcoming blogs.